raglan
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Market View Reports
Report 1: Spend in Huntly, Raglan and Waikato District over the last 24 months with year end June 2025.
Report 2: Karioi Classic cycling event 2025 – the impact of Karioi Classic event on Raglan retail 25th to 27th July 2025.
Report 3: Raglan Arts Weekend and Blues Music Festival – the impact of these events on Raglan Retail Labour Weekend 25th – 27th October 2025.
Disclaimer: Indicative trend indicators of spend and does not include payments made by direct bank transfer or cash sales
Source: Marketview. Not for Reproduction.
Airbtics data
Daily occupancy rates, plus historical insights on nightly rate, revenue, seasonality, length of stay, and booking lead time.
Group Overall Marketing
| Year | Nov | Dec | Jan | Feb | Mar | Apr | May | June | July | Aug | Sept | Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | (2024) 3677 | (2024) 5091 | 5667 | 4437 | 4125 | 4349 | 3018 | 2827 | 3104 | 2837 | 3510 | 4434 |
| 2024 | (2023) 3750 | (2023) 5338 | 5795 | 4488 | 4267 | 3434 | 2712 | 2795 | 2221 | 2456 | 2898 | 3517 |
| 2023 | (2022) 3483 | (2022) 6301 | 6616 | 5082 | 4638 | 4918 | 2326 | 3794 | 3584 | 2750 | 2960 | 2738 |
Raglan’s annual median accommodation revenue reached NZ$45,048 in 2025, with a 7.8% year-on-year increase. The 56% occupancy rate and 354 active listings show that supply capacity is higher than demand. The revenue growth comes from higher prices (a higher median Nightly Rate) rather than an increase in active listings or higher occupancy rates. Seasonality is strong. November to January is the peak season, while May to August has lower revenue per month. The three-year trend lines almost overlap, which means the demand structure is stable but shows no major breakthrough. The market trend shows a positive growth of 2.54% projected for 2026. Together with occupancy and seasonality, this suggests a slow post-pandemic recovery, but limited new drivers for growth. Although off-season demand drops sharply, prices remain stable. Visitors are willing to pay for surfing culture, coastal experiences, and a slower lifestyle.
| Year | Nov | Dec | Jan | Feb | Mar | Apr | May | June | July | Aug | Sept | Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | (2024) 56% | (2024) 74% | 81% | 69% | 64% | 62% | 43% | 40% | 43% | 39% | 48% | 52% |
| 2024 | (2023) 56% | (2023) 77% | 85% | 70% | 66% | 56% | 43% | 44% | 35% | 39% | 44% | 54% |
| 2023 | (2022) 56% | (2022) 85% | 90% | 70% | 69% | 73% | 35% | 56% | 54% | 42% | 46% | 43% |
| Year | Nov | Dec | Jan | Feb | Mar | Apr | May | June | July | Aug | Sept | Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | (2024) 208 | (2024) 219 | 222 | 205 | 202 | 222 | 218 | 219 | 224 | 226 | 227 | 269 |
| 2024 | (2023) 210 | (2023) 222 | 218 | 205 | 205 | 192 | 194 | 197 | 194 | 194 | 202 | 205 |
| 2023 | (2022) 190 | (2022) 230 | 229 | 227 | 206 | 208 | 200 | 206 | 203 | 195 | 200 | 200 |
Over the past three years, Raglan’s median nightly rate has shown a steady upward trend. The latest annual median reached NZ$214, with a 9.3% year-on-year increase. This rise is higher than the growth in revenue and occupancy, suggesting that price increases are the main source of market growth. The curves show a similar pattern across the three years, but prices from April to September 2025 are noticeably higher and more stable than in the previous two years.
| Year | Nov | Dec | Jan | Feb | Mar | Apr | May | June | July | Aug | Sept | Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | (2024) 297 | (2024) 304 | 309 | 282 | 298 | 254 | 262 | 247 | 235 | 245 | 244 | 265 |
| 2024 | (2023) 315 | (2023) 355 | 359 | 342 | 331 | 318 | 325 | 310 | 267 | 271 | 263 | 300 |
| 2023 | (2022) 175 | (2022) 196 | 231 | 254 | 247 | 238 | 214 | 225 | 230 | 256 | 264 | 279 |
The Active listings is 354, it means this shows the number of listings that were active for 90+ days in the last 12 months.It may differ from the monthly supply graph, which shows listings that were active in a specific month. The active listings over the past three years show a pattern of growth followed by adjustment. Listings increased sharply in 2024, which suggests that many hosts entered the market and supply expanded quickly. In 2025, the number of listings dropped in several months, especially from May to August. This suggests that some hosts adjusted their participation based on occupancy and earnings. Listings rose again in September and October, showing that many hosts reopen their places before the peak season. Overall, Raglan’s short-term rental supply is moving from rapid expansion toward a more stable and return-focused stage.
| Jan | Feb | Mar | Apr | May | June | July | Aug | Sept | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ↑3.4k | ↑1.3k | ↑730 | ↑554 | ↓1.9k | ↓1.2k | ↓1.5k | ↓1.9k | ↓1.2k | ↓518 | ↓400 | ↑2.7k |
Seasonality is very strong. November to February are the key months for accommodation revenue. May and August are the lowest points of the low season. This may relate to school being in session, which reduces the number of family visitors
| 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|
| 3.81% less | 8.42% less | 13.49% more | Predicted 2.54% more |
Source: Airbtics. Not for Reproduction.
What type of property works the best ?
Top property types include medium budget stays (2-3 bedrooms, NZ$200 or less per night) and small budget stays (studios or 1 bedroom units, NZ$125 or less per night)
| Label | Value |
|---|---|
| Medium budget | 65.00% |
| Small budget | 63.00% |
| Small midscale | 60.00% |
| Occupancy rate | -1.00% |
Notes
The three property types have similar shares, showing that Raglan offers diverse accommodation options and attracts solo travelers, couples, and families. Medium-budget stays have higher occupancy. This suggests a preference for good value and shared spaces. It also shows that family groups and friends traveling together make up a large part of the visitors.
Occupancy rate
| Label | Value |
|---|---|
| NZ$18 – NZ$149 | 60.00% |
| NZ$149 – NZ$214 | 70.00% |
| NZ$214 – NZ$283 | 80.00% |
| NZ$283 – NZ$402 | 60.00% |
| NZ$402 – NZ$3.1k | 70.00% |
Notes
The price range is wide and meets the needs of different types of visitors. The NZ$214–NZ$283 tier has the highest occupancy rate, close to 80%. Properties in this range offer better quality, good facilities, and usually one to two bedrooms. The NZ$149–NZ$214 and NZ$402–NZ$3.1K tiers also show high occupancy rates (about 60–70%), which means Raglan attracts both mid-budget travelers and high-end visitors. This shows that the destination has a diverse market structure and that higher-priced properties have steady demand. The lowest tier, NZ$18–NZ$149, may be limited by property quality. Guests in this price range often choose backpacker hostels or campervans, and these stays are not usually booked through Airbnb etc, so are not reflected in the above occupancy information.
| Label | Value |
|---|---|
| Entire Home | 60.00% |
| Private Room | 70.00% |
| Apartment / Condo | 80.00% |
| Hotel Room | 60.00% |
| Shared Room | 70.00% |
Notes
Apartment/Condo has the highest occupancy rate (about 70–75%). Visitors in Raglan prefer units with a kitchen, private space, and features suited for longer stays or family trips. This matches the needs of a holiday-style destination. Shared rooms perform better than hotel rooms, which shows that Raglan appeals to backpackers and younger generation travelers. Private rooms have steady occupancy and work well for couples, small groups, or budget travelers who still want privacy. Hotel rooms have lower occupancy, likely because Raglan’s tourism culture leans toward free-independent travel and self-catering stays, and there are fewer hotel options. Entire homes are good for families, but higher prices reduce demand in the low season, so their occupancy is lower than that of apartments/condos.
Source: Airbtics. Not for Reproduction.
Amenities
| Label | Value |
|---|---|
| Gym | 50.00% |
| Pool | 39.19% |
| Beachfront | 10.33% |
| Amazing Views | 7.43% |
Notes
This chart highlights which amenities are most valued by guests in this market, based on their impact on nightly rates and occupancy rates. A gym and a pool create the biggest increase in demand. Beachfront and amazing views add value, but the effect is much smaller. This suggests that visitors in Raglan look for comfort and practical facilities, not just scenery. It also matches the earlier findings that apartments and mid-budget stays perform well, as these places often offer better amenities. The lower impact of “beachfront” may be because many areas in Raglan are already close to the water, so the advantage is less noticeable. At the same time, strong demand for gyms and pools shows that people want wellness options and activities they can enjoy in any season. Overall, guests are willing to pay more when a property offers useful and enjoyable features, not only a good location.
| Label | Value |
|---|---|
| Gym | 1.00% |
| Pool | 3.00% |
| Breakfast | 6.00% |
| Pet Friendly | 17.00% |
| Hot Tub | 18.00% |
| Beachfront | 20.00% |
| Fireplace | 23.00% |
| AC | 45.00% |
| BBQ Grill | 57.00% |
| Washer | 62.00% |
| Amazing Views | 64.00% |
| TV | 75.00% |
| Dryer | 75.00% |
| Heating | 90.00% |
| Kitchen | 92.00% |
| WIFI | 93.00% |
| Parking | 99.00% |
Notes
The horizontal bars show the percentage of listings in your current map view that have that specific amenity or service.
Source: Airbtics. Not for Reproduction.
Property size
| Label | Rooms |
|---|---|
| Studio | 18.00 |
| 1 | 128.00 |
| 2 | 73.00 |
| 3 | 70.00 |
| 4 | 32.00 |
| 5 | 9.00 |
| 6+ | 6.00 |
| rooms | 18.00 |
| Label | Value |
|---|---|
| 90–180 days | 75.00 |
| 181–270 days | 42.00 |
| 271–365 days | 237.00 |
Notes
Many hosts choose to keep their listings open all year. This shows that Raglan’s short-term rental market is stable and consistent, and that hosts rely on rental income. Year-round availability also makes it easier to attract different types of visitors in both peak and low seasons, increasing supply flexibility. Listings available for 90–180 days make up 21%. Their contribution to overall supply is limited, but they can help during the peak season
| Label | Value |
|---|---|
| Entire Home | 335.00 |
| Private Room | 17.00 |
| Label | Value |
|---|---|
| Strict Cancellation Policy | 37.00% |
| Flexible Cancellation Policy | 23.00% |
| Moderate Cancellation Policy | 40.00% |
Source: Airbtics. Not for Reproduction.
Census Statistics
Learn key numbers such as population size, median age, and median income for Raglan, and how these compare with New Zealand.
Community and visitor information
Volunteer workforce websites
Workaway is a global platform that connects travellers, volunteers, and culture-seekers with hosts around the world offering homestays, house-sitting, community projects, environmental work, and many more types of opportunities.
HelpX (short for “Help Exchange”) is an online platform that facilitates volunteer stays worldwide: hosts — farms, homestays, lodges, boats, hostels, etc. — list their need for helpers, and travellers or working-holiday makers can stay in exchange for a few hours of work per day.
Kiwi House Sitters is a New Zealand-based house-sitting and home-owner matching platform: it connects homeowners who need someone to look after their home (and often pets) while away — with trusted house-sitters across New Zealand.
WWOOF NZ is part of the broader organic-farming volunteer network WWOOF. It links volunteers with organic farms, lifestyle blocks, self-sufficient homesteads, and gardens in New Zealand.